man in spa

Why isn’t your spa targeting men?

Men make up one of the fastest growing market segments in the aesthetics industry.
 

In 2015 alone, men accounted for close to 10% of all non-surgical cosmetic procedures in the United States. This market will only continue to grow which inevitably increases your practice’s revenue potential. Looking ahead, by 2019, the male market will result in over 1 billion in global aesthetic procedures. However, despite this extreme growth and increased demand, many practices have yet to tap into the male market.
 
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Social Media Marketing

How to Use Social Media to Market Your Med Spa Business or Dermatology Practice

When business owners hear the words social media marketing, they either get skeptical or bewildered. That’s because social media marketing has gotten too much hype and too little sober-minded consideration.
 

That’s what we aim to offer you in this multi-part series of articles on how you can use social media to market your med spa business. No hype, just simple usable information to help you grow your business. Read more

Get Listed on Google Places

Why isn’t your med spa listed on Google My Business?

We’ve all been there; your friend recommends a great place and, when you Google it, the location doesn’t appear on the first page.
 

Instead, you have to click on their website, scroll through the entire page, find the location tab, then copy and paste the address to maps.
 
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dermall fillers injections

Microcannulas – Where’s the Point?

screen-shot-2016-09-27-at-4-52-38-pmMicrocannulas are without a doubt the future of injectable fillers.

Dr. Kian Karimi

 

Endorsements don’t get much better than that. Before you get to the end of this article, you’ll know why.
 
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Beautician Giving Epilation Laser Treatment

Could a Q-switched Nd:YAG be the new go-to for melasma?

According to a 2011 study, yes!
 

Melasma is one of the more difficult pigment issues to treat, so any advances in melasma treatment make a big difference.
 
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Laser Comparison

Candela GentleMax vs. Cynosure Elite MPX

I’ll keep this post short…
 

I came across a neat pdf today while doing some product research. I thought I’d share!
 

When it’s time to buy a new aesthetic laser, you’ll likely end up comparing two of the best machines on the market: the Candela GentleMax and the Cynosure Elite. Read more

Microneedling Treatment

An Introduction to Micro Needling

Microneedling, or collagen induction therapy, is a new and innovative way of treating acne scars, fine lines and wrinkles, stretch marks, hyperpigmentation, and even hair loss.

The goal of microneedling is to create thousands of micro channels throughout the skin into the dermal layers of the skin, without removing the epidermal layers. This allows for a roughly 80% absorption of applied topical products into the dermis versus just a 3% absorption of the same products with out the use of the microneedling pen. Read more

Blunt Tip Microcannulas

Dermal Filler Injections: Sharp Tip vs. Blunt Tip

Many spas offer dermal filler injection services. Each and every one has their own way of doing things. While many still rely primarily on sharp tip dermal fillers, others are beginning to realize the many benefits of blunt tip treatment.
 

Despite the fact that blunt tip fillers are typically better than the alternative, many estheticians do not know about them. For this reason, they continue to offer only sharp tip services, never knowing that blunt tip treatment may be a better option for their clients. Read more

How an IPL Will Make You Rich

5 Ways an IPL Will Make You Rich

Are you looking for a way to take your business to the next level?

By offering new services, you may be able to make the next big step in no time at all. For many spas, intense pulsed light (IPL) treatment services offer a top notch return on investment.
 

Before you do anything, however, you need to ask this question: what is the return on investment on IPL treatment? Once you know the answer, you can then decide how long it will take to recoup your money as well as how much you can expect to earn on a monthly and yearly basis. Read more

Oxygen Facial Treatment

The Complete Beginner’s Guide to Oxygen Facials

With oxygen facials becoming more and more popular with each passing day, you should have one question on your mind: is this something that would benefit your business as well as your clients?

If you find this to be the case, there is no better time than now to purchase an oxygen facial machine so you can begin to offer this service.
 

Before we get into the finer details of purchasing an oxygen facial machine, let’s take a closer look at the many benefits associated with this type of treatment. Read more

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