Starting a spa business is a thrilling adventure. Deciding which services to offer can be stressful though. Too many choices on the menu can make it confusing for first time customers and they may also assume you don’t have a specialty. The best spas don’t offer everything, however. They specialize in just a few key services to set them apart from the competition and boost sales.There are countless services that spas offer, which include hair coloring, manicures and pedicures, facials, mud baths, and hot stone massages.
Offer a Signature Service
The best way to stand out from the competition is to create a signature service. Come up with an idea that is either a twist on a common treatment or provide a unique experience that can’t be found anywhere else.
Just as people seek out restaurants with a unique menu or theme for something different and exciting, they also appreciate a unique spa experience. That’s the kind of thing customers tell their friends about and share on social media pages, which is the kind of word-of-mouth you need to get new clients.
Examples of a signature spa service include:
- Using products made with locally grown or made ingredients.
- Including mud, herbs, or botanical during spa treatments.
- Providing little extras with a massage, like a specific exfoliation, scrub, or lotion.
- Offering a longer massage that focuses on stress relief.
- Developing a healing spa treatment to cleanse the skin and remove toxins.
- Creating a ritual that involves a traditional spa treatment with enhancements.
- Planning a creative and unique design plan for the spa itself. Maybe each room has a different theme or essence.
Once you narrow down a signature service, it becomes a key marketing tool for the business. Discuss the details of the signature service on your company’s website, make mention of it on business cards, and run specials on the service. It’s also a good idea to promote the spa package as a gift that can be purchased as a gift certificate.
Anti-aging is hot right now. No one wants to grow old and, even though it’s inevitable to get older, people don’t want to look like they’ve aged. They want to age gracefully with a more youthful appearance. That’s why there is a lot of talk about antioxidants that are in foods and beauty products.
People are willing to endure all types of treatments, from anti-aging injections to surgeries. As a new spa, it would be a mistake to overlook anti-aging services. People actively search for anti-aging treatments, so you can gain attention for your new spa business by advertising the service.
Adding anti-aging services can be as simple as a offering a line of anti-aging creams or more extensive treatments like deep cleaning facials, a detoxifying body scrub, a purifying massage, or microdermabrasion. These treatments are designed to revive and lift the skin to appear younger and healthier. They can reduce the appearance of wrinkles and fine lines while providing hydration and nutrients.
These two spa services are perfect for any new spa that’s working on building their clientele. Specializing and staying on top of current trends, like providing anti-aging treatments, is enough to draw in new business, create loyal clients, and set yourself apart from the competition.