Facebook is HUGE. In fact, that’s an understatement. As of September 2016, 1.18 billion people log into Facebook daily, which says a lot about the popularity of the site. What does this number mean to your med spa?
It means a good number of your existing customers and potential customers are on Facebook, making it a marketing channel you cannot ignore. However, social media is inherently personal, making it a balancing act when it comes to engaging with audiences.
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Men make up one of the fastest growing market segments in the aesthetics industry.
In 2015 alone, men accounted for close to 10% of all non-surgical cosmetic procedures in the United States. This market will only continue to grow which inevitably increases your practice’s revenue potential. Looking ahead, by 2019, the male market will result in over 1 billion in global aesthetic procedures. However, despite this extreme growth and increased demand, many practices have yet to tap into the male market.
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When business owners hear the words social media marketing, they either get skeptical or bewildered. That’s because social media marketing has gotten too much hype and too little sober-minded consideration.
That’s what we aim to offer you in this multi-part series of articles on how you can use social media to market your med spa business. No hype, just simple usable information to help you grow your business. Read more
We’ve all been there; your friend recommends a great place and, when you Google it, the location doesn’t appear on the first page.
Instead, you have to click on their website, scroll through the entire page, find the location tab, then copy and paste the address to maps.
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Microcannulas are without a doubt the future of injectable fillers.
Dr. Kian Karimi
Endorsements don’t get much better than that. Before you get to the end of this article, you’ll know why.
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According to a 2011 study, yes!
Melasma is one of the more difficult pigment issues to treat, so any advances in melasma treatment make a big difference.
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I’ll keep this post short…
I came across a neat pdf today while doing some product research. I thought I’d share!
When it’s time to buy a new aesthetic laser, you’ll likely end up comparing two of the best machines on the market: the Candela GentleMax and the Cynosure Elite. Read more
Microneedling, or collagen induction therapy, is a new and innovative way of treating acne scars, fine lines and wrinkles, stretch marks, hyperpigmentation, and even hair loss.
The goal of microneedling is to create thousands of micro channels throughout the skin into the dermal layers of the skin, without removing the epidermal layers. This allows for a roughly 80% absorption of applied topical products into the dermis versus just a 3% absorption of the same products with out the use of the microneedling pen. Read more
Many spas offer dermal filler injection services. Each and every one has their own way of doing things. While many still rely primarily on sharp tip dermal fillers, others are beginning to realize the many benefits of blunt tip treatment.
Despite the fact that blunt tip fillers are typically better than the alternative, many estheticians do not know about them. For this reason, they continue to offer only sharp tip services, never knowing that blunt tip treatment may be a better option for their clients. Read more
Are you looking for a way to take your business to the next level?
By offering new services, you may be able to make the next big step in no time at all. For many spas, intense pulsed light (IPL) treatment services offer a top notch return on investment.
Before you do anything, however, you need to ask this question: what is the return on investment on IPL treatment? Once you know the answer, you can then decide how long it will take to recoup your money as well as how much you can expect to earn on a monthly and yearly basis. Read more
