Men make up one of the fastest growing market segments in the aesthetics industry. In 2015 alone, men accounted for close to 10% of all non-surgical cosmetic procedures in the United States. This market will only continue to grow which inevitably increases your practice’s revenue potential. Looking ahead, by 2019, the male market will […]
Archive for the ‘Spantrepreneur’ Category
When business owners hear the words social media marketing, they either get skeptical or bewildered. That’s because social media marketing has gotten too much hype and too little sober-minded consideration. That’s what we aim to offer you in this multi-part series of articles on how you can use social media to market your med […]
We’ve all been there; your friend recommends a great place and, when you Google it, the location doesn’t appear on the first page. Instead, you have to click on their website, scroll through the entire page, find the location tab, then copy and paste the address to maps.
Are you looking for a way to take your business to the next level? By offering new services, you may be able to make the next big step in no time at all. For many spas, intense pulsed light (IPL) treatment services offer a top notch return on investment. Before you do anything, however, […]
With oxygen facials becoming more and more popular with each passing day, you should have one question on your mind: is this something that would benefit your business as well as your clients? If you find this to be the case, there is no better time than now to purchase an oxygen facial machine so […]
Making the decision to open a spa or expand a current business to include spa services is easy, but taking it from an idea to reality can pose some challenges. Here are some tips on how to plan it and create a successful spa business right from the beginning.
Spa owners need to stay on top of current trends and new technologies. Falling behind can cut into profits as customers go elsewhere to test out the latest and greatest. Don’t try to be the best at every new fad though. Choose spa services carefully, educate yourself on the equipment and procedures, and only add […]
Running a spa business takes creativity, skill, and passion. Getting the word out about what you do is just as important as the services you offer. Having a successful business requires a good marketing plan. In the past, it may have been enough to rely on word-of-mouth advertising to get new clients, but there is […]
Starting a spa business is a thrilling adventure. Deciding which services to offer can be stressful though. Too many choices on the menu can make it confusing for first time customers and they may also assume you don’t have a specialty. The best spas don’t offer everything, however. They specialize in just a few key […]
Attracting new customers is one thing, but turning them into long-term clients is another. The nature of a spa business lends itself to some fun marketing ideas. Advertising the right way allows you to attract new customers and convert them into loyal clients. Who doesn’t love saving money? Give your customers a deal and they […]
