When business owners hear the words social media marketing, they either get skeptical or bewildered. That’s because social media marketing has gotten too much hype and too little sober-minded consideration.
That’s what we aim to offer you in this multi-part series of articles on how you can use social media to market your med spa business. No hype, just simple usable information to help you grow your business.
So where do we start?
Let’s start with what social media marketing isn’t. Social media marketing is not a magic trick that will bring instant customers to your doorstep. It’s also not a fad that will pass away. At the rate at which social media companies like Facebook and Instagram are growing, social networks and social media are here to stay.
Lastly, social media is not just for teenagers or the so-called selfie generation. Social media is a solid part of our culture today, whether we admit it or not. Hopefully, by the end of this article series, you’ll better understand why social media is so important, and why your business needs it desperately.
Now that that’s out of the way, why social media marketing? How can it possibly help your business?
Here are a few facts:
- There are 2.3 billion active social media users
- 91% of retail brands use 2 or more social media channels
- Internet users have an average of 5.54 social media accounts
- Social media users have risen by 176 million in the last year
The picture this draws is one of massive opportunity. Not just to grab new customers but to also build a solid brand that stands the test of time. As you consider using social media to grow your business, here are some rules you should follow:
|Listen: Social media marketing is more about listening than talking. Because your potential customers are already on social media sharing their personal lives, the last thing they want is a business violating that space. Listen in and learn.|
Focus: As you listen and learn, focus on what your message and persona on social media should be. You cannot and should not be a be-all-to-all responding to every single story and item that pops on your feed. Be strategic about what conversations you join.
Build a Community, not a Crowd: Businesses get tempted to “buy” followers because it gives your business a sense of legitimacy on social media. Well, what’s the use of having 10,000 followers and none of them care about your business? Cultivating a smaller community makes more sense, both in the short term and long term.
Patience: Rome was not built in a day and neither will your social media marketing results. Remember social media marketing is about playing the long game, where those with endurance win. Establishing a plan and sticking to it is the surest way to win in social media marketing.
Build on your results: This is known as the law of compounding. The idea is that whatever you publish today is added to what you published yesterday; the followers you get today are added to those you got yesterday, and so on. As you can imagine, this has the ripple effect of ever widening your circle of followers and those that know and trust your brand.
Be Helpful: This is the most important rule of all. When engaging in social media marketing, the point isn’t to jam your message in people’s faces but rather to gently give them a helping hand through useful information and content. Whether it’s a blog that explains laser hair removal or a tweet about your summer discount, what people desire most on the internet is value. Give it to them consistently and they’ll love you for it.
By following these rules, you can be on your way to harnessing the tremendous power social media has, to help grow your med spa business. In the next post, we’ll be specifically talking about Facebook marketing. We’ll cover how to get started, what you need to put together before launching your business page and how to attract the right kind of following. Stay tuned!