Spa owners need to stay on top of current trends and new technologies. Falling behind can cut into profits as customers go elsewhere to test out the latest and greatest. Don’t try to be the best at every new fad though. Choose spa services carefully, educate yourself on the equipment and procedures, and only add the services that fit the style of the spa.
Skin wellness is a hot spa trend that revolves around the bigger picture. Treatments are aligned to not only improve the appearance, but also to reduce stress and promote healing. Skin treatments are altered to treat the body on a mental and physical level. Facials can detoxify the skin and massages can relieve stress, for example.
All Natural Products
Healthy living is a big trend right now. The concept is carried over in wholesome products. Customers look for all natural products; those with antioxidant properties, and those with anti-aging properties.
Using herbal or organic products that contain essential oils, vitamins, and minerals can help promote good health. Offering products that are free of parabens and are chemical-free can also draw in new health-conscious customers.
One thing that is growing in popularity is shops that offer a very specific service. This may be a service for just waxing or skin care, for example. Find a niche and market it as such. Be the best at what you do, effectively market your niche, and encourage clients to refer their friends and family. Using this tactic can help people identify you as an expert in the industry and the go-to spa for that particular service.
Another hot trend is splicing the spa business with the medical industry. The focus is on both mental and physical well-being. Though a doctor isn’t always present, the practice is overseen and supervised by a doctor. This type of business doesn’t require much as far as licensing and it allows spa owners to expand their range of service to include:
- Laser hair removal
- Tattoo removal
- Skin rejuvenation
- Acne treatments
- Stretch mark reduction
- Hormone replacement therapy
- Treatment of varicose and spider veins
- Medical weight loss
- Body contouring
Technologies are always changing and advancing. By ignoring these changes you’ll eventually lose customers. Occasionally adding new pieces of equipment to handle one or more new services can boost business. Advertise the new service and fifer it as an add-on to current services to increase your bottom line.
Here is a list of some recent technologies, but they are always changing:
- Cold laser
- Radio frequency
Offering the same services year after year may help retain customers who are simply creature of habit, but the key to expanding your customer base and always bringing in new clients is to stay on top of the latest trends. Learn about the technology, perfect the new treatments and invest in the equipment needed to perform the services.